Peter Herold is a director, writer, actor, cinematographer and 1st assistant director.

Fascinated by performance, film, and storytelling, Peter began acting in childhood, starring in productions ranging from Shakespeare to contemporary theater. Growing up in Ann Arbor, Michigan, by the age of five he had four parents—all psychologists. A bizarre upbringing that instilled in him a strong, universal understanding of the human condition. Through cinema, he yearned to challenge and explore different perspectives that complicated that condition.

At 22 he got stabbed in the jugular—and blinked briefly out of existence. When he woke, the lens in which he viewed the world had shifted. He left the comfort of his corporate job behind in pursuit of honing his artistry. He won 1st Place, Best in Show, at the Ypsi 24-Hour Film Shootout for his retro 80's horror film Cycle of the Blessed (2017). He starred and associate produced his first full length feature film, Kid Brother (2017) for which he won the The Eclipse Award for Best Feature and Best Supporting Actor. He directed his first solo project, a short film titled; Midnight Light (2018) with producing partner Tonya Hawkins. Created for the Detroit 48 Hour Film Festival, Peter took home Best Director. The film also won Best Acting, Audience Favorite and Best In Genre.

He starred in the fan made remake of The Mask, titled Rise of the Mask (2018). It currently has over 25 millions views on Youtube. The sequel released 2020, for which he is reprised his role. In 2019, he directed a Legal Genius commercial starring D.L. Hughley, as well as local spots for Ford, Toyota and Subaru. He produced for Pure Michigan, Kevin Gates, Kanye West, Atticat, Flint Eastwood and more.

Narratively he produced the short films Sloane (2020), Dream Out The Gate (2020), and Jumper Cables (2019). He worked as cinematographer on Bliss Burger (2020), the D12 music video Phony (2019), a documentary about the Portage Garage Sound Record label, and served as the 2nd Unit Cinematographer on the upcoming Gary Oldman & Armie Hammer feature Dreamland (TBD). He starred in short films The Peace of Wild Things (2020) and Emma (2019).

Recently he worked as the assistant to producer Casey Silver on the Steven Soderbergh No Sudden Move (2021). He is in post-production on a documentary feature titled Low Key (2021), about a family of Albanian Locksmiths in Detroit. He is in pre-production on a short film titled Don’t Be A Stranger (2021). He looks forward to beginning production on his directorial feature debut, slated for release 2022.

Additionally, he founded his own production company, Avenoir Road, that creates unique visual content for Metro Detroit’s small businesses. Peter’s range and process are driven by his commitment to his community and beloved craft. To learn more about upcoming or past endeavors, visit Peter's IMDB page here.